Riya Makeover Artisty
Published 17 September 2026
Per-video performance
16 Makeups in 24 Hours: Coimbatore Makeup Marathon
Behind-the-scenes proof of demand: 1.46 lakh views and the longest average watch on the account, 28+ seconds, as viewers stayed for the whole marathon.
146K
Views
124.1K
Reach
3.1K
Likes
853
Shares
252
Saves
48
Comments
16 Makeups in 24 Hours: Coimbatore Makeup Marathon
01 — Engagement
How this film performed
Watch behaviour and interaction, as the platform reported them.
Engagement rate
28.6s
Avg. watch duration
02 — The work
What we created
- Content type
- Beauty & Makeup | MUA
- Format
- 9:16 vertical
- Platform
- Instagram Reels
- Objective
- Brand film
Creative strategy
Hook
Makeup journey towards Coimbatore.
Concept
Show scale and stamina, not just one finished look: an artist in demand across cities.
Storytelling
The road trip, then look after look, ending on the count: 16 makeups in 24 hours.
Call to action
Follow @riyamakeover_artistry for bookings.
Audience
Brides in Coimbatore and across Tamil Nadu
One of Riya Makeover Artisty's highest-performing pieces of content.
146K
Views
124.1K reach
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