Thillai Pets Clinic
Published 29 August 2026
Per-video performance
Ranking Cat Foods: 59K Views, 13x the Usual Reel
The best reel since we took over Thillai's Instagram: 59K views, about 13 times the account's median, with 1,825 shares and an average watch of nearly 28 seconds as viewers waited to see which food came out on top.
59.2K
Views
48.8K
Reach
1.5K
Likes
1.8K
Shares
637
Saves
48
Comments
Ranking Cat Foods: 59K Views, 13x the Usual Reel
01 — Engagement
How this film performed
Watch behaviour and interaction, as the platform reported them.
Engagement rate
27.9s
Avg. watch duration
02 — The work
What we created
- Content type
- Pet Care & Veterinary
- Format
- 9:16 vertical
- Platform
- Instagram Reels
- Objective
- Awareness
Creative strategy
Hook
Ranking cat foods: which one actually deserves the top spot?
Concept
Turn a question every cat owner asks ("what should I feed?") into a ranking game, with the clinic as the expert judge.
Storytelling
Food by food onto the board, best saved for last, so the answer only arrives at the end.
Call to action
Follow @thillaipetsclinic_ for more vet tips.
Audience
Cat owners and new kitten parents
One of Thillai Pets Clinic's highest-performing pieces of content.
59.2K
Views
48.8K reach
03 — More work
Other films for Thillai Pets Clinic
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