All work
Who’s your Podi Dosa partner? Tag them! 👇 View on Instagram
Instagram Reels

Suryas Groups of Companies

Published 9 July 2026

Per-video performance

Who’s your Podi Dosa partner? Tag them! 👇

A Podi Dosa reel for Surya's Restaurant that invites viewers to tag their dosa partner. It reached 567K accounts with 615K views and 20K likes, and was shared 2,621 times.

Food Montages 9:16 vertical

615.6K

Views

567.1K

Reach

20K

Likes

2.6K

Shares

550

Saves

22

Comments

Who’s your Podi Dosa partner? Tag them! 👇

01 — Engagement

How this film performed

Watch behaviour and interaction, as the platform reported them.

Engagement rate

Likes 20K
Saves 550
Comments 22
Shares 2.6K

10.6s

Avg. watch duration

02 — The work

What we created

Content type
Food Montages
Format
9:16 vertical
Platform
Instagram Reels

Creative strategy

Hook

"Who's your Podi Dosa partner? Tag them! 👇"

Concept

Food plus a tag prompt, so every share becomes an invitation.

Call to action

Tag your partner; visit @suryas_restaurant.

Audience

Food lovers in Trichy and Manapparai.

One of Suryas Groups of Companies' highest-performing pieces of content.

615.6K

Views

567.1K reach

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